Unveiling Dairy Queen’s Expansion Strategy in China  Dairy Queen (DQ), the beloved American fast-food and ice cream brand, is embarking on an ambitious expansion journey in China through a strategic partnership with CFB Group. With plans to open 180 restaurants…

There’s a quiet revolution humming along China’s steel tracks. What began as an ambitious infrastructure project has become something far more profound – an invisible hand redrawing the map of opportunity, redefining how people live and work, and rewriting the…

Negotiating in China isn’t just about numbers—it’s about people, patience, and cultural fluency. For multinational executives, a misstep in a high-stakes discussion can mean lost deals, strained partnerships, or even reputational damage. But when done right, it can unlock immense…

For multinational corporations (MNCs) operating in China, recognizing the country’s vast regional differences is crucial for success. China is not a monolithic market—it’s a patchwork of diverse economies, consumer behaviors, regulatory environments, and business cultures. A strategy that works in…

The Guochao (国潮) movement, which celebrates Chinese culture and national pride, continues to dominate the consumer landscape in China. As Chinese consumers increasingly prioritize brands that honor their heritage, multinational corporations (MNCs) are finding innovative ways to align with this…