Industry  : service industry
Enterprise category  : Foreign-funded enterprise

Company Background

A well-known education enterprise is a small and medium-sized foreign-funded enterprise engaged in English training. The business scope includes: Online English course sales, offline English learning centers, B2B English course sales, English study tours and other courses, covering adult and youth customer groups.

Current situation and problems

•Slow growth of online adult English Business

•High turnover rate of team personnel, almost 100% turnover rate every year

•Management and sales decisions mainly rely on personal experience and cannot be replicated on a large scale

Project objectives

•Through telemarketing, small orders can be quickly completed, allowing external sales to focus on large orders with complex decision-making processes, thereby improving the overall sales efficiency.

•Improve customer coverage and increase company performance through telemarketing

Project Outcome

•20% increase in annual sales

•Customer satisfaction increased from 45% to 70%

•Monthly per capita sales performance increased from 68,000 to 80,000

•The annual turnover rate decreased by 20%